Gina Ford is a dynamic and talented marketing executive, business negotiator and business manager with a wide array of resources to help put her experience, knowledge, and network to elevate elite athletes, celebrities, and entertainers.
Currently, she serves as a Global Commercial Agent for Team Bolt. She is responsible for marketing and branding for Usain Bolt’s brand developing sponsor relations throughout USA and the World.
She was born in Kingston, Jamaica, and has also resided in California with deep knowledge and connections she has developed not only in entertainment industry and athletes in California, Miami and worldwide.
For over twenty years, Gina has led marketing and sponsorship negotiations for several of the top elite athletes, entertainers and CEO’s in the world Her deep knowledge, experience, as well as her outstanding alliances with the top corporations and her celebrity clients, has given her great success in the marketing and branding world. Gina has great alliances with Top Fortune Five Hundred companies like Brand Jordan, Puma, Nike, Under Armor, PepsiCo, Gatorade, Nissan, just to name a few, with whom she has successfully negotiated some of the biggest endorsement deals for her clients.